Jammu’s automotive landscape got a jolt of adrenaline as Shree Toyota unveiled the ninth-generation Hilux, marking one of the most significant additions to Toyota’s SUV lineup in recent years. The launch event was graced by Vishesh Paul Mahajan, JKAS, Transport Commissioner of Jammu & Kashmir, alongside Shree Toyota’s leadership — Directors Davinder Batra, Manik Batra, and Bhisham Batra — signalling both official endorsement and the dealership’s growing footprint in the region’s premium vehicle segment.
Built on Toyota’s proven IMV platform, the all-new Hilux carries forward the brand’s legacy of reliability and endurance while pushing into fresh design and technological territory. It is a vehicle engineered to wear many hats — tough enough for heavy-duty work, refined enough for city streets, and adventurous enough for the open trail — reinforcing Toyota’s global promise of “Mobility for All.”
A Design That Means Business
Where the Hilux truly commands attention is in its bold new “Tough & Agile” design language. The front fascia draws inspiration from the “Cyber Sumo” concept — evoking the powerful pre-combat stance of a sumo wrestler — projecting stability, strength, and unmistakable road presence. Piano black accents on the front bumper, LED headlamps with a welcome function, LED fog lamps, and sharp daytime running lights lend the SUV a distinctly premium edge.
The styling story continues with alloy wheels, aerodynamic stabilizing fins, electrically adjustable and retractable ORVMs, LED rear combination lamps, and a sleek shark-fin antenna — details that don’t just enhance the visual profile but also add functional stability on the move.
Muscle Under the Hood
At the heart of the all-new Hilux sits a proven 2.8-litre BS6 Phase 2 diesel engine, churning out 150 kW and a hefty 500 Nm of torque, mated to a smooth 6-speed automatic transmission. Backed by an 80-litre fuel tank, the Hilux is built for the long haul — whether it’s highway cruising, city commuting, or navigating unpredictable terrain — without compromising on drivability or refinement.
For those chasing destinations beyond the map, the Hilux’s legendary 4X4 system, with High (H4) and Low (L4) range options, an Electronic Differential Lock, and Downhill Assist Control, ensures unwavering confidence off the beaten path. A double-wishbone front suspension paired with a leaf-spring rear delivers a controlled, comfortable ride, while Toyota’s renowned chassis engineering rounds out an SUV built to go the distance.
Comfort and Connectivity, Reimagined
Step inside, and the Hilux trades rugged utility for refined comfort. Soft-touch upholstery with metallic accents, thoughtful storage solutions, and an ergonomically crafted cockpit create a cabin that feels every bit as premium as it looks. Everyday convenience gets a boost from tilt-and-telescopic steering, 60:40 split rear seats, jam-protected power windows, Smart Entry with Push Start/Stop, wireless charging, cruise control, and PM2.5 air filtration — with Eco, Normal, and Sport drive modes adding a personal touch to every journey.
Technology takes centre stage with a 12.3-inch infotainment touchscreen supporting Android Auto and Apple CarPlay, a new Optitron metal-tone combimeter, and Toyota’s i-Connect suite for a more engaged driving experience. An eight-speaker audio system, steering-mounted controls, and voice recognition complete a cabin designed to keep occupants informed, entertained, and connected at all times.
Safety Built Into Its DNA
True to Toyota’s philosophy, safety is non-negotiable in the all-new Hilux. Seven SRS airbags, Vehicle Stability Control, ABS with Brake Assist, Emergency Brake Signal, ISOFIX child seat anchorages, and force-limiting front seatbelts form the backbone of its protective architecture. The impact-absorbing GOA body structure, speed-sensing door locks, a panoramic view monitor, front-and-rear parking sensors, and TPMS further ensure that confidence never comes at the cost of caution.
Colours, Customization, and a Compelling Price Tag
Buyers can choose from six striking exterior shades — Super White, Platinum Pearl White, Attitude Black+, Emotional Red, and the newly introduced Sulphur Metallic and Ash — each crafted to enhance the Hilux’s commanding road presence. A wide range of genuine accessories, from headlamp garnishes to door garnish kits and side protective mouldings, allows owners to personalize their SUV further.
Backed by Toyota’s Assured Service ecosystem, the all-new Hilux promises not just a vehicle, but a complete and worry-free ownership experience. And the pricing makes the proposition even harder to resist:
| Variant | Ex-Showroom Price (INR) |
|---|---|
| 4X4 VX, AT | ₹36,69,000 |
| 4X4 GX, AT | ₹33,69,000 |
| 4X2 GX, AT | ₹31,99,000 |
With this launch, Shree Toyota Jammu has not just added a new model to its showroom floor — it has planted a flag in the region’s fiercely competitive SUV market, betting on the Hilux’s blend of muscle, refinement, and Toyota’s time-tested reliability to win over discerning buyers.
